ABOUT

Nicole Lee is a Senior Director of Category Strategy within NBCUniversal’s Advertising & Partnerships division. In her role, Nicole provides industry expertise and insights on the Tech, Telco, Entertainment, Gaming, and B2B categories and equips clients, agencies, and internal teams with marketing & partnership strategies to help drive towards business objectives.

Prior to NBCU, Nicole worked for the National Basketball Association and managed the league’s marketing, activation, and content partnerships with marquee brands such as AT&T, Anheuser-Busch, Kia, Google, and YouTube TV. She previously worked at Endeavor’s IMG Media on global sports TV/OTT licensing and distribution partnerships for clients such as the NHL, USGA, NASCAR, Wimbledon, & The Open Championship.

While at the NBA, she was a leadership member of the Asian-American Employee Resource Group and Global Partnerships Social Justice Taskforce. In her spare time, Nicole does illustration, painting, dancing, knitting, and reading. And when she finds a new favorite TV show or movie, she watches all the behind-the-scenes content she can find and listens to the soundtrack while walking around NYC (recent examples: “Across the Spider-Verse,” “Dune Part 2,” & “Sirat”).

Nicole holds a B.A. from Brown University where she majored in Sociology with a focus on modern culture, media, and gender studies.